Our heart beats to the rhythm of fashion: Paris, the symbol of artistic effervescence; Paris, a stage for creation and expression valorising talents from around the world; Paris, the capital of fashion, arts and music. L’Oréal Professionnel brings a touch of Paris to the whole world.
We celebrate artisanal excellence: Our profession requires us to use our know-how, our experience and our hands... to embellish the beauty of every client. Keeping this power of transformation intact requires the constant pursuit of perfection and quality.
We demand the best from innovation: L’Oréal’s Advanced Research laboratories are there to make sure you are always one step ahead; thanks to technological breakthroughs which lead to exclusive new services.
We believe that sharing leads to success: Being enriched through contact with others, observing top professionals, freely exchanging ideas. These are the keys to success. Education is an energy reserve for the profession.
We reveal everyone’s unique beauty: Every man and woman carries a beauty and a flourishing personality inside themselves. The professional eye and know-how of the hairdresser reveal and emphasise everyone’s best features.