Mothercare is the Middle East’s number one brand for parents with children throughout the Middle East. Their first store opened in Kuwait in 1983 as part of a franchise agreement with M.H. Alshaya. Since then, M.H. Alshaya has been able to increase its network in the Middle East to over 150 stores across nine countries including Kuwait, KSA, UAE, Qatar, Bahrain, Oman, Lebanon, Jordan and Egypt. Mothercare is pleased to offer home and travel products, toys, and clothing as a means of helping families care for their children, from 0 to 8 years old. Their mission is to meet and surpass the needs and aspirations of parents for their children, all around the world. Mothercare is respected globally for its top quality products and specialist customer service. All the items sold in Mothercare stores never fail to meet the toughest European safety standards as certified to European Safety Standard ECE R44.03. Started in the UK over 40 years ago, there are 1025 stores worldwide, which operate under both the Mothercare and Early Learning Centre brands.