DalyDress is a subsidiary brand under the umbrella of El shamsi for Trading and Agencies (STA). The brand was born in 1981 as a lifestyle Egyptian fashion brand for Men and Women. DalyDress originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look.
DalyDress has designed and commercialized the following lines:
1. Womenswear: Women, Accessories, Relax, Eyewear, and Maternity
2. Menswear: Men, Accsessories, and Personal Tailoring