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1933 was a special year, the year that René Lacoste revolutionized mens’ fashion. By replacing the classical woven fabric, long-sleeved and starched shirts on the courts, he formed what is now known as the classic Lacoste polo shirt. After more than 75 years of its creation, Lacoste has now become a true "lifestyle" brand that amalgamates both elegance and comfort. The Lacoste way of living expresses itself today through a large range of apparel for women, men and children, as well as footwear, fragrances, leather goods, eyewear, watches, belts and home textiles. The Lacoste success derives from values of authenticity, performance, and elegance. The crocodile incarnates today the elegance of the champion, René Lacoste

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