In 1958 Hush Puppies created the world’s first casual shoe, signaling the beginning of today‘s relaxed style.
The beloved basset hound has embodied the easygoing nature that is Hush Puppies. Introduced during a time of new freedoms and changing lifestyles, our brand name and mascot quickly became symbolic of the emerging optimism of mid-century America.
By utilizing supple suede in combination with lightweight crepe soles, Hush Puppies created a soft, breathable and very comfortable shoe—an innovation that would ultimately change the kind of shoes we wear.
In an era when footwear choices were limited, Hush Puppies provided the world with a new alternative. A modern shoe embraced for its authentic style and casual flair. It didn’t take long, for the world to discover Hush Puppies. Celebrities like Warren Beatty to the “Rat Pack” found them as early as 1959, as a result, Hush Puppies became the look for the swingin’ set and were advertised in the American variety show, “Tonight Show”, with its new host, Johnny Carson. The brand became a hit instantly, from the Capitol Hill to Hollywood Hills and from royalty to “rock n roll”.
Relaxed and classic in design, Hush Puppies have always defined what it means to be modern and casual. Its influence has also extended to the introduction of “Causal Work Day” in American corporate culture.