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Daly Dress is a subsidiary brand under the umbrella of El shamsi for Trading and Agencies (STA). The brand was born in 1981 as a lifestyle Egyptian fashion brand for Men and Women. DALYDRESS originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look.
DALYDRESS has designed and commercialized the following lines:
1. Womenswear: Women, Accessories, Relax, Eyewear, and Maternity
2. Menswear: Men, Accsessories, and Personal Tailoring